Published on: 12/27/24
In part 1 of this series, we laid forth two of the top five reasons small and mid-sized businesses hand their digital marketing to our award-winning Weidenhammer digital marketing team. Here, we outline three more reasons clients tell us they love working with us.
Reason 3: Command of Tools
There is an incredible range of sales and marketing software and tools on today’s digital marketing landscape. Having vetted and implemented many, we know that navigating the sea of options, evaluating vendors, and successfully implementing each one can be a full-time job in and of itself, yet entirely necessary. In our digital world, everything from a CRM to email marketing tools, UI/UX evaluation tools, custom dashboards, and analytics have become critical to driving improvements, campaigns, and staying ahead of competition.
An incredible benefit of utilizing an agency like Weidenhammer is that not only do we have access to the best tools available (again, this is where economy of scale works in your favor!), but we have significant experience and expertise in successfully setting them up and utilizing them for your benefit.
A go-to example is the analytics dashboards we set up for all clients. These well-oiled, customized dashboards give us, and also them, powerful and actionable insights into their website performance, every minute of every day. Data reports are visually clean and easily understandable, allowing our clients to quickly understand reasoning behind, and shifts in, changes to landing pages, navigation, geographics, and other aspects of our larger marketing vision.
Reason 4: Sector-Specific Experience and Thinking
When you’re vetting an agency, their experience in – or willingness to innately understand – your vertical should be a dealbreaker.
Think about it: Every sector is its own unique ecosystem. Every business within that sector, including yours, is also unique. Your marketing agency needs to know how to identify your value and differentiation within your space, then leverage it appropriately and effectively to give you a leg up.
An example: Selling B2B medical devices is much different than marketing a customer-facing fragrance brand. Without knowing the norms, standards, regulation around, and precedents within those respective sectors, we wouldn’t be able to position a brand to soar. Of course, the catch-22 is that an agency with too much experience in your space might already handle marketing for a competitor! Be sure to ask that question, too – “Do you work for any other businesses in our space?”
At Weidenhammer, we have experience across most sectors, and noses and frameworks for finding your differentiator within it. We’re transparent about other work in your industry, too. It’s all in all a winning combination.
Reason 5: Strategy, strategy, and more strategy
We’ve touched on it already, but couldn’t possibly sign off without mentioning our all-encompassing secret weapon: Airtight custom strategy for each and every client.
Clients aren’t just looking for us to collect data and build a pretty website. They want to be led. Often, working with us is the first time many businesses are looking at their marketing plan comprehensively. We are their north star, and operate accordingly, creating a strategy that serves well-defined strengths, weaknesses, opportunities, threats, and goals.
Ready to experience this list for your business’s gain? Let’s talk.
