In today’s dynamic business environment, digital signage software has become a crucial asset for enhancing internal communications. This powerful tool enables organisations to deliver engaging and up-to-date messaging across a network of digital displays, ensuring that employees stay informed and connected. By utilising digital signage software, companies can improve workplace communication and boost productivity among their teams. In this guide, we will delve into the top features and highlight the benefits for your business.
Key Features of Digital Signage Software
Digital signage software is a powerful tool that goes beyond simply displaying content. It offers features that make workplace communication more effective, secure, and engaging:
Scheduling and Content Management
Save time on your content management by investing in a cloud-based content management system (CMS), like Signagelive. With a cloud-based solution, you can remotely update on-screen information from anywhere. Share generic company updates on all your screens and video walls. Alternatively, display targeted messaging by, for instance, advising of a new team hire on only the relevant department floor signage. You can schedule content weeks in advance, or interrupt your programmed messaging with live updates on multiple screens.
Look out for specialist features, like Signagelive Sync. This is ideal if you want all your staff to receive company news announcements at exactly the same time. It’s a feature that ensures sequences of content can run simultaneously across all the digital displays in an office.
Personalised Content Delivery
Targeted content delivery allows you to tailor messages for specific audiences, based on anonymous viewer analytics. With Signagelive and integrated vision AI tools like Viana MeldCX, the on-screen content can automatically change to suit different office departments.
Workplace restaurants
Digital sign software can also often come with features, like digital menu board template creators for your workplace cafeterias and restaurants. Signagelive offers access to free apps like Menuzen, which enable you to select pre-designed and editable menu board templates.
Digital Signage Apps
Never run out of digital signage content! Digital signage apps, available through platforms like Signagelive, make it easy to create and display more engaging digital content. They give you access to professional services for content creation, as well as a number of free content tools. For instance, you can use free widgets for real-time weather and traffic updates to help employees plan their commutes home. You can also feature company social media feeds on your company screens to share news, and build an inclusive workplace community.
Data Protection
Data protection is essential, especially for large companies that handle sensitive information every day. That’s why it’s a good idea to choose digital signage platforms from providers like Signagelive, which are ISO-27001-certified. This certification means they’re fully qualified to manage and safeguard even the biggest data loads, keeping your information secure.
Enterprise features
Look out for enterprise-class features that are especially designed to streamline and secure content management for larger corporations.
Single Sign-on
Features, such as Single Sign-on (SSO) offer a quick, convenient – and secure way for your teams to log in. They enable staff to use password credentials that are already in place for your other systems.
Secure user access
Easily set up secure user access, so that more team members can help manage and add to your digital display content. With Signagelive’s Granular User Permissions (GUP), you can control who can view, edit, or post content on your screens. This keeps everything organised and ensures that only the right people have access to specific information.
Large digital signage network management
Think about choosing software that simplifies managing large digital signage networks. Signagelive’s Hierarchies feature lets you easily assign and customise user permissions, while keeping everything organised under one network. It’s a secure, efficient way to control employee access, and delegate tasks. This solution also gives employees the tools to manage display screens and content effectively.
In-built Tagging
Why spend time sending out the same content to individual digital displays across your multinational business?! With features, such as In-built Tagging, it’s easy to deliver content to multiple displays, all at the same time. Tag or categorise players by, for instance, region,. This will enable you to send out messaging simultaneously to all the offices in one geographic area.
Data-led digital signage
Enhance staff performance by giving your team easy access to the data they need with tools like Signagelive Secure Dashboards. This feature allows you to display real-time data updates from platforms like Microsoft PowerBI, SharePoint, and Monday.com, all on one screen. It’s a simple way to break down data silos, bringing all your business insights together securely in one place. With Secure Dashboards, you can keep your team updated and make it easy for them to make smarter, faster business decisions.
Digital Signage Monitoring
If you’re responsible for digital signs in multiple offices, then features, like Proactive Monitoring could help. Proactive Monitoring enables you to manage digital signs remotely. In the event of a hardware problem, this solution automatically lets you know about it in real-time via email or text.
Customisable Integrations and API
Modern digital sign software allows integrations with your other business tools, such as CRM or ERP systems. This means you can display real-time data, like inventory updates or performance metrics, on display screens. Offering instant visibility to all your most pertinent data, it enables staff to view the information from anywhere around the workplace.
Digital signage solutions, like Signagelive offer an open source API-first approach. This enables you to integrate some, or all its software features into your own custom-built media communications tool. It’s ideal for businesses, which require a corporate branded solution that encompasses multiple digital platforms.
Highlights of Digital Signage Software for Internal Communications
Implementing digital sign software can bring numerous benefits to the workplace by addressing a whole host of digital signage needs. It can
- Enhance Employee Engagement
Digital sign software enables you to display more engaging and dynamic content. You can share everything from company news, blog posts and product advertising to training content. It keeps employees informed, motivated, and connected to the company’s goals, which can improve overall productivity and morale. - Support Employee Recognition
Digital signage displays can be used to publicly recognise team achievements, personal milestones, and work anniversaries. This promotes a culture of appreciation, contributing to a positive and collaborative work environment. - Streamline Training and Onboarding
Using a company screen or TV to display training and onboarding content can help to engage employees and facilitate the learning process. With visual presentations, it’s easier for employees to absorb and retain the information. - Strengthen Corporate Branding
Digital displays are an effective medium for reinforcing brand identity in the workplace. Consistent visuals across all digital signage create a cohesive message that resonates with employees and visitors alike, enhancing your corporate image.
Real-World Case Studies
Digital signage software can improve day-to-day corporate life in any sector from transport and leisure to retail and hospitality.
Big corporations, like Flight Centre have effectively used digital sign software to enhance the workplace experience for employees. At its London headquarters, Flight Centre has partnered with Signagelive and Screenfeed Connect to create an inclusive, friendly and productive environment. Through the creation and automatic display of every employee anniversary, Flight Centre has been able to raise staff morale.
Lendlease, a global real estate group, has revamped its European offices with Signagelive software. This solution allows Lendlease to centrally manage content across locations and easily schedule updates from anywhere. Using the Web Triggers feature, they can display live updates or urgent news in real-time, helping employees stay in the loop. This digital setup has streamlined their content sharing, boosted employee engagement and created a strong sense of community.
Selecting the Right Digital Signage Software for your Business
Choosing the ideal solution depends on your specific goals and technical requirements. Here are a few factors to consider:
- Scalability and Flexibility
A cloud-based digital signage solution offers the flexibility to scale up or down as your business evolves. Look for software that can accommodate multiple display screens and adapt to future growth. - Hardware Compatibility
Ensure the software is compatible with various media players and digital screens. This freedom in hardware selection can reduce costs and simplify deployment, especially if you operate in different locations with varying requirements. - Customer Support and Services
Reliable customer support is crucial for a successful digital signage implementation. Many top providers offer 24/5 support, along with training and onboarding services to ensure a smooth setup.
In conclusion, digital signage software can be a game-changer for corporate communications. With the right software solution, you can deliver real-time communications, improve the workplace experience and enhance employees’ productivity. Cloud-based solutions in particular also make it easier, and more secure to manage even the largest multi-location networks. Find out what software solution, Signagelive, can do for your business. Book your demo now.
