Carrie Miller from Helium 10 uncovers the hidden gems of the e-commerce universe in a conversation filled with personal stories, professional insights, and a touch of Thanksgiving gratitude. Her journey, which intertwines with platforms like Walmart and TikTok, offers a fresh perspective on the future of e-commerce. Carrie shares how her father’s entrepreneurial spirit and career success inspired her to help revive a struggling skateboard brand, demonstrating the power of family ties and innovative thinking.
The world of skateboarding and rollerblading takes center stage as we explore the vibrant industry trends and challenges traditional companies face amidst the rise of electric boards. Carrie recounts memorable moments from the Billion Dollar Seller Summit and Helium 10 Elite events, from strategic victories in tug-of-war competitions to unforgettable company gatherings filled with camaraderie and humor. This lively discussion highlights the importance of community and shared experiences, painting a colorful picture of both the personal and professional journeys in the Amazon-selling business landscape.
We navigate the intricacies of e-commerce strategies, touching on geofencing, Amazon sales tactics, and the potential shifts in manufacturing brought about by tariffs. Carrie’s insights into Helium 10’s innovative tools offer valuable lessons for optimizing Amazon listings, while the broader conversation addresses quality shifts in the market and the importance of networking. The episode closes with a nod to the Helium 10 Elite group’s collaborative spirit, underscoring the value of helping others achieve their goals to find personal fulfillment. This dynamic episode promises to inspire and inform anyone passionate about online business and entrepreneurship.
In episode 423 of the AM/PM Podcast, Kevin and Carrie discuss:
- 00:00 – E-Commerce Trends and Tools Discussion
- 03:14 – Podcast Success With Helium 10
- 07:49 – Skateboard Business Trends and Experiences
- 11:46 – Geofencing and Digital Advertising Strategies
- 16:29 – Geofencing for Targeted Advertising
- 21:04 – Amazon Sales Strategy and Helium 10
- 33:43 – Quality Over Quantity in Product Sourcing
- 37:21 – Tariffs and Manufacturing in the USA
- 40:58 – Reviving American Manufacturing Quality
- 42:28 – Importance of Networking and Event Attendance
- 46:18 – High-Impact Business Development Strategy Sessions
- 52:37 – Helium 10 Elite Monthly Training Session
- 53:16 – Kevin King’s Words of Wisdom
Transcript
Kevin King:
Welcome to episode 423 of the AM/PM podcast. My guest this week is Ms. Carrie Miller from Helium 10. We talk about her journey into this e-commerce ecosystem and what she thinks about where it’s going, where the opportunities are right now with Walmart and TikTok and some of the cool new features on Helium 10, as well as a whole bunch of other really fascinating stuff. So, I think you’re going to really enjoy this with Carrie. And Happy Thanksgiving everybody that’s listening to this today on Thanksgiving or maybe you’re traveling over this weekend and listening to this while you’re on a plane or driving I hope you have a great holiday weekend and if you’re selling, I hope you have a killer Black Friday and Cyber Monday. Enjoy this episode with Carrie and talk to you soon. Ms. Carrie Miller, how are you doing? Finally, we get you here on the AM/PM podcast. It’s about damn time isn’t it?
Carrie Miller:
Yeah, I would say so. I was wondering how long it would take. Thanks for having me.
Kevin King:
The first one when I took this podcast over two and a half years ago now. So this is a Thanksgiving week, so this is November. This is coming out on November 28th. So Happy Thanksgiving to everybody, because today’s Thanksgiving. If you’re listening to this on Thanksgiving or Happy Black Friday and Cyber Monday as well if you’re listening to this over the weekend while you’re traveling on an airplane. But yeah, I took this over. This is the podcast that actually got me my start in this business. I would not be doing a Helium 10 Freedom Ticket or Helium 10 Elite or this podcast if it hadn’t been for this podcast, because when Manny Coats started Helium 10 with Guillermo Puyol back in late 2015, Manny was a seller selling diffusers and socks that said, if you can see this, quit whining or something like that.
Carrie Miller:
Or bring me a beer or something like that, right?
Kevin King:
Yeah, something like that. And he started the podcast to document his journey and then he was developing some tools on the side to just help him with his, because he had a background in software to help him in his business. He’s like what if I just put these out there? What if I put my tools out there? And I remember him calling me and, like Kevin, actually before this I was stepping ahead of myself, he started up with a podcast. He had the AM. No, it was called the FBA High Rollers Group. I think it’s still around. I don’t know if he had that group and it was a pretty active group. I was posting in there and he saw me post and said, hey, you should come on the podcast. This was like March of 2016. I was like no, no, I’m just a seller. He’s like no, dude, just come on the podcast. So, I went on and you know me. Sometimes at Helium 10, they got to censor me. They’re, like you know, babysitters like Kevin, you can’t say that. Or we got to mark this down. Make sure we edit that part out, because he said something he shouldn’t say and but I just said it like it is. It just resonated and just took off from there. And then, two and a half years ago it came full circle and I took over the podcast and I had Manny on as the first guest.
Carrie Miller:
So good.
Kevin King:
On that podcast, uh, so I’m happy to have you on as well.
Carrie Miller:
Thank you, yeah, it’s funny because I actually was listening to Manny back in the day too and I started using Helium 10, probably 2016, 20 it was 2017, it was 20 whenever the keyword tools came out.
Kevin King:
So you’re working at Jungle Scout and using Helium 10?
Carrie Miller:
Yeah, I wasn’t working at jungle scout yet at that point. I actually um learned how to sell on Amazon on YouTube, with uh, um and the Jungle Scouts, A Million Dollar case studies, and so I was like dog sitting. I had these terrible sales jobs and I was just like I worked for clear channel and there were just all these kinds of limitations they put on me and I was just like I got to do something else. So, I was dog sitting at this house that had a theater and I just was over and over watching all this content and just writing notes, and I learned how to help my dad who took over basically a skateboard brand that was failing and was selling on Amazon only like $200 a month, and I was like I can figure this out. So, I just learned how to sell on Amazon and, yeah, I went from there.
Kevin King:
So was your dad an entrepreneur when you were growing up?
Carrie Miller:
Yes, he actually started a credit card processing company in the 80s when it was like just switching over from the little thing.
Kevin King:
Yeah, I used to have one of those with a little metal plate and you turn those into the bank as like a check.
Carrie Miller:
Yep.
Kevin King:
Wait seven days for it to hit your account.
Carrie Miller:
Yeah, so he started a company that did the credit card processing. When they turned to electronic terminals—
Kevin King:
That was a big business.
Carrie Miller:
Yeah, and he had an ATM company as well. He sold both of those in the early 2000s. So, yeah, he basically built a nationwide company.
Kevin King:
Oh wow.
Carrie Miller:
Yeah, he built a sales force from the ground up. He was an engineer before and he worked for somebody else and he was like I can’t work for anyone else because he’s very, very strategic, very smart, he knows how to how things work best, you know just putting systems together. And he just was like I can’t work for other people. And so he, he went out on his own and it’s funny because he actually the way he found his business partners was through the newspaper. They’re like we have an idea and on these, you know, I think it was like classified ads or something. We’re looking for a business partner type thing.
Kevin King:
Oh, really, it was one of those.
Carrie Miller:
In the newspaper, yeah, in, uh, in um, in Tampa, uh, Florida. So that’s where we were living.
Kevin King:
This, this was, this was for the skateboarding thing, or this is for the credit card processing?
Carrie Miller:
Credit card processing back in the 80s. That’s how it was kind of like. You know, there wasn’t really internet stuff going on. So people—
Kevin King:
Yeah, there’s classified ads. I actually ran some of those. I’m old enough to have run some of those, like looking for investors for my calendar business or something.
Carrie Miller:
Oh, yeah, yeah, exactly.
Kevin King:
Actually, a hundred thousand dollars, or call me at this number. Um, yeah, I, I know exactly what he, what, those type of things. Yeah, I know exactly about that. That’s so funny. So, once he sold in the early 2000s, you said how did he get into the skateboarding stuff?
Carrie Miller:
It’s basically our neighbor and friend who his son actually started the skateboard company in like 2007. And his dad invested, you know, a few million dollars into it. And the son kind of squandered it and they did a lot of parties and a lot of like red carpet, like skater event type things and they just squandered away the money, I mean. And so basically in 2015 he asked my dad if he would help him kind of dig it out of the ditch. And then I’m talking, they had these. His son and this other guy had taken a two thousand two hundred thousand dollar deposit for an order that was coming from overseas and they just spent it all. And so my dad-
Kevin King:
Not on inventory, they just took the money and spent it?
Carrie Miller:
Yeah, they just spent it and so my dad and Mark had to figure out, make sure to pay for it and get this order and then basically just kind of build it out of all kinds of things. Like they also weren’t paying sales people, they didn’t pay any other employees there was, there were vendors who hadn’t been paid, so you know cause we were selling boards and so after took it over, obviously, but they were, they weren’t selling, they weren’t paying, like the vendors who sold the wheels and the trucks and all that stuff, and so really, really kind of crazy. So basically, my dad just dug it out of a hole.
Kevin King:
Was there just massive opportunity? Did he see massive opportunity in it?
Carrie Miller:
Yeah, he saw a lot of opportunity in it.
Kevin King:
This kid’s running in. He’s just effing it up.
Carrie Miller:
I think he thought it was fun too, like just learning a new business. And once we started selling, it started climbing and growing every single year. And then 2020, it just like we sold out of everything.
Kevin King:
These are actual boards or these accessories or what is it?
Carrie Miller:
They’re boards. They’re skateboards, uh like street decks and long boards, so yeah, um, they’re made out of bamboo, so they’re very, uh, flexible and so they actually last a lot longer. So they’re really we’ve kind of gotten the construction down, uh, for the bamboo, and then there’s long boards as well, so the streets like street decks for skaters, that do you know, half pipes and all that, and then also long boards as well.
Kevin King:
You skate yourself?
Carrie Miller:
No, I’m actually a rollerblader.
Kevin King:
Okay.
Carrie Miller:
So I can do actually a lot of. I can do ramps and everything like on rollerblades. Even still, I still rollerblade, um, but yeah, it was, it’s just. It’s a cool business because there’s all kinds of cool designs on the boards and it’s been really fun now that the market’s kind of trending down because people are into the electric. So we’ve gotten a lot of people asking hey, are you going to do electric? And we just really don’t want the liability of it and just hasn’t been something we were interested in doing. We kind of looked into it and we had some samples that we had like a full electric boards but we were just like I don’t know.
Kevin King:
I’m surprised you haven’t gotten into it, because you’re super competitive. I can just see you in rollerboard derbies or something like that.
Carrie Miller:
Yeah.
Kevin King:
I mean, you’re super. I mean, every time at a BDSS when we do the contest, I’m like all right, what’s Carrie going to be? She’s going to be calling out somebody. She’s going to be like like giving her all to try to win this thing, no matter what. And if someone–
Carrie Miller:
And we did win. I did win in Puerto Rico. Our team won those tug of war things against all the other guys, like all these big guys and my kind of scrawny looking team, we beat everyone.
Kevin King:
That’s right. You had a strategy like someone dug in, right, whoever was on the end like dug into the sand on the beach.
Carrie Miller:
Yeah, so it was Jordan from Profitable Pineapple and he basically was in the back and he was like telling us when to pull and we would just all pull at the same exact time, and so the other people were kind of pulling the whole time and they would lose their strength. So we were just like kind of pulling in increments, pull, pull and it, and we won. It was really–
Kevin King:
So you didn’t get distracted by Leo without a shirt on?
Carrie Miller:
I think everyone did. It’s men and women, I think, mentioned that.
Kevin King:
That was so funny. Yeah, Cassandra was there.
Carrie Miller:
That’s what I remember most.
Kevin King:
Cassandra was the social media person for Helium 10. So she was there taking pictures and I just remember looking overhead, she wasn’t participating, she was just taking pictures. And she had the biggest smile on her face. And she came up to me afterwards and said Kevin, I don’t care if I die tomorrow, I’ve gone to heaven already. This has been the greatest event ever. There’s Leo over there without his shirt on.
Carrie Miller:
And he’s the nicest guy ever. So it’s just yeah, it’s just so funny. Yeah, I saw men and women just kind of jaw dropped in that moment.
Kevin King:
Yeah. That’s funny. Uh, when we did, uh, back when I was with Manny um, we did before, before I started doing BDSS, Helium 10 actually had an event called Illuminati Back. Helium 10 Elite used to be called Illuminati and we did two events, and the way it worked is we did the first one in 2017 in Cancun in May. That’s where I met Norm. That’s where I met Leo. That’s where I met Janelle, met a lot of people at that, but we had about 55 people and we charged almost 10 grand.
Carrie Miller:
Oh, wow.
Kevin King:
The way it worked is, if you were an Illuminati member, it was 300, call it 400 bucks a month, but every month you got X number of points and so you could apply those points towards your ticket price to come to Cancun. So the price if you just bought the ticket was like 10 grand, but every month you were a member is to keep you being a member, just keep you from canceling you got I forget what the number was, but I don’t know 400 points or something like that. So if you’ve been a member for a year, you basically come for half price, get a $4,800 discount. It became a mess. Just to keep track of all that, we got rid of it. But we did that event in Cancun and then we did another one in Kauai, actually at the Hyatt, in 2018, January 2018. Then Helium 10 just started taking off like crazy, and Manny and Gui were like we don’t have time for nothing. Uh, we’re just trying to grow this thing. It’s just booming. Um. So we quit doing it, and that’s when. That’s how. When they stopped, I was like well, I want to keep doing this. Mark was helping me produce them the illuminati. So I was like they’re like okay, you can do this, but you can only have 50 people at your BDSS, because we’re going to do this big event in Vegas, which didn’t actually happen, sailing scale until like several years later. But we don’t want you competing against us, so you can have this small little thing with 50 people. And so that’s how BDSS started. In 2019 is I got put into my contract and that I could do that. Now it’s 150 people. It’s been raised and raised and raised. That’s how that started. But I remember in Kauai in January, there was a. I can say this I’m not saying anything bad, she’s totally fine with it. But there’s a friend a seller at the time was openly gay. I mean, she’s proud of it. So this is nothing. I’m not knocking anything, saying anything bad, but I remember Leo came on stage and she just sat in her chair just with her jaw open. I’m like I was like Elena.
Carrie Miller:
I guess you’ve changed her.
Kevin King:
What’s going on? She’s like I don’t care, I’ll go straight for him. I could just sit here and watch him read the phone book.
Carrie Miller:
That’s amazing.
Kevin King:
I don’t know what he’s saying. He’s saying something about a bunch of scientific stuff about A9. I don’t get it, but I don’t care.
Carrie Miller:
That’s funny.
Kevin King:
It was the funniest thing.
Carrie Miller:
Wow. I love that. That’s so funny.
Kevin King:
So, Leo, for those ladies listening, if you want to see one of the hottest guys in the space speak on stage, he’s going to be in Iceland April 4th to the 9th at the next BDSS speaking. So if you want to come and just you know, uh watch and he’s actually won before. So this is not just uh eye candy, this is actually a really smart guy. Uh that really knows how to do stuff so, uh–
Carrie Miller:
Yeah I always learn so much from him. I’ve learned a lot from him over over the years, so yeah.
Kevin King:
You’re dog sitting. It’s back to your story. You’re dog sitting looking for something to do because you were a teacher before too right? Didn’t you teach?
Carrie Miller:
Yeah. So I was a teacher in the early 2000s basically when I graduated college, and I was a teacher for five years and then I got kind of recruited from basically one of my students’ moms, who is actually funny. When I was at Accelerate I saw that student, she’s student, she’s working as an Amazon account manager now, so, uh, yeah, she’s like 24, 25 um, and so I saw her and it was really really great. But, um, I worked for her mom for like five years and it was a skincare company just doing sales, mostly like a lot of inside sales. But then I also would travel to different spas, like she was. Her products were in like Ritz Carlton’s and Walter Pastoria, so I would travel to these locations and train people on how to sell the products and you know just how to use them in general, um, so that they could, you know, sell to clients, and also just training them on how to do like facials and stuff like that, which I’m not an aesthetician, but I was like I’ll learn it, I’ll figure it out.
Carrie Miller:
So, um, I did all that for about five years and then I was trying to kind of branch out, do more outside sales with clear channel and, um, I was kind of really hindered by them. Because they were. They were only there’s only 118 billboards in San Diego. And so they were like yeah, you can sell billboards here and, um, you can only sell to local people. But then there were all these national campaigns that took most of the billboards. So I was kind of left with a very small bit and people when I was reaching out to them, they’re like well, can you do digital? I don’t want to spend 10 grand as a small business on a billboard, you know, because there’s no real proof of ROI, it’s just kind of impressions of people driving along the road, whatever road it’s at. So it was a really tough sell. And then I remember they came up with geofencing, which is probably a really great thing to use now even, but—
Kevin King:
I did accelerate.
Carrie Miller:
Oh you did. Yeah, geofencing is the coolest thing ever. And so they came out with geofencing and I was like I can sell this with like no problem at all. I was just like making my list and she was like, oh no, you can’t sell geofencing unless you sell it with a billboard. And so I was like, okay well that’s not going to work. Whereas, I mean, I was seeing dollar signs. I was like yes, this is, I can sell this to anyone you could sell it to. You know, even as just like thinking as a teacher, you know the tutoring places you could do geofencing around schools and advertising for tutoring, anything you could do. Whatever you want, any kind of service, wherever your target market might hang out, most you could advertise. So I would basically quit that. And I was that kind of like at a loss and trying to figure out what else to do. And that that’s when the whole situation happened with, you know, my dad taking over the company and I was like, well, I can figure this out. I would $200 a month on Amazon. I would sell that, you know, in an hour, if you know just doing inside sales, maybe less than an hour, I would sell it. Just no problem, right. And so I was just like that’s so funny that they can’t even sell more than $200 a month, and so I just learned it all on YouTube. So YouTube University is where I know I learned everything, basically.
Kevin King:
Real quick step back on geofencing. So we passed over that. But some of you listening may not know what the heck which is like geofencing? What are you talking about? So what geofencing is is it uses your basically the same functionality that your map uses on your phone to know where you are, to guide you through the satellites. You can actually put up a perimeter around a building or around a location like anybody that passes by a billboard, anybody that goes to a Dunkin’ Donuts, and you go on a map online. There’s some that you got to pay a lot of money and there’s some that are self-service and you just draw a map. I did it at Accelerate in Seattle so we had whatever 3,000 Amazon sellers. I was like this is my perfect audience to sell something to. So I actually went online, paid a service and I I did like $50 a day as a test. I was testing it, and then I drew a little red box around the little convention center and any phone that passes through that gets picked up. I don’t know who you are, I don’t know this is Carrie Miller just passing through, but it knows your mid or all the I-M-I-E-I-A, whatever the phone that anonymous that is, and then it. Basically it’s kind of like a pixel it pixels you and then I can start serving you ads for a long period for whatever I want. So anybody that passed through there, it’s going to pick up everybody. It’s going to pick up the janitor, it’s going to pick up anybody that passes through.
Kevin King:
But you’re getting a very highly targeted group of people and you target them with ads and these ads show up on if they go to Drudge or they go to CNN or they go to Good Morning America or wherever banner ads show up. And you can also put them on YouTube as pre-rolls If the person has to be watching their launch or something watching YouTube, and you can do all kinds of cool stuff with it. It’s not the cheapest way of advertising. The cost per lead can be kind of high, but it can be extremely targeted and effective. And then I was like okay, this is cool for three days of Accelerate, but I want to keep targeting these guys for like another week. How can I do that? Does it create like an audience? And they’re like no, it’s only like those three days that you’re advertising. They said what to do is just take that little red box where you drew it around the convention center and draw it around like a single post in the convention center, like just a tiny little, like one by one foot, by one foot area, and maybe something will pass through there occasionally, but you don’t care, but that way I’ll still running to the, they’ll keep running to that other audience that you’ve built over three days. So it’s, it’s pretty cool technology and a lot of people do that for targeting, you know competitors will target their competitors. Um, yes, and it can be effective, or at least for general brand awareness.
Carrie Miller:
Yeah, it wasn’t that expensive in 2015. It must’ve. I’m sure it went up over time, but uh, do you, do you remember how much it costs per lead?
Kevin King:
Well, yeah, I was doing newsletter signups. Um, it was costing me about $8.
Carrie Miller:
Okay, yeah, that’s pretty expensive yeah.
Kevin King:
So my normal, my normal cost on a Facebook ad right now is about $278. But I could probably refine that. It could be the ads I was using if I wanted to dive deeper and do some testing Because, like when I started doing Facebook ads, it was like $550 a lead and now I’m at $278 because we’ve refined it. We’ll probably do the same thing with the geo-targeting.
Carrie Miller:
Yeah, I mean, you could do it for all kinds of different products too. You know like, say you, um, you know, uh, we’re just like, uh, you know, in doing like a kayak, something, selling a kayak, or outdoor things, you can just kind of geofence an area where people are doing that Like in San Diego there’s like the whole, the whole beach area. You could, you know, say, hey, I’m selling kayaks or whatever it is. You can kind of advertise them. You can do it with products too.
Kevin King:
I thought about doing like a college football stadium. You know, you got all these young kids trying to sneak alcohol in little flasks and and stuff and there’s people that sell the you know fake shampoo bottles and fake whatever on Amazon and I was like you should just target a freaking a hundred thousand student game and one of these big Southeastern Conference games or something, and you could probably generate some sales targeting one of those stadiums. There’s all kinds of cool stuff you can do. I actually covered this in the Billion Dollar Sellers newsletter. I talked about what I did at Amazon Accelerate back in September. So if you check out one of the past issues of that, you can see that. So you started. So you started helping your dad with the skateboard stuff and around the same time you actually worked for Helium 10’s top competitor, for a little while too right?
Carrie Miller:
Well, no, I actually was a freelancer. I worked for FreeUp, if you remember FreeUp?
Kevin King:
For Nathan?
Carrie Miller:
Okay, yeah, and I was one of the probably, for I think it was one of the first ones, I’m not really sure, but yeah, so basically we would be on Skype and, you know, jobs would kind of drop into Skype channels and I would just grab them and I would optimize listings for people. So I was writing and using basically using Helium 10 Keyword Research to do the optimization, and Scribbles as well. I don’t know if it was called Scribbles then, but Frankenstein Scribbles, like I would do.
Kevin King:
Frankenstein scribbles were the first names of them. Yeah.
Carrie Miller:
So I would deduplicate the keywords and make sure I had all the single words in there. Also, make sure I wrote in the phrases and the title and the bullets and everything. So I was definitely, you know, I was doing a really thorough job of keyword research and I did pretty well with that. And so I kept getting more and more jobs and so I was kind of upping my price over time. For me though, it was kind of difficult because it was very isolating. I was just always writing by myself, just writing, writing, writing. I’m an extrovert, so it was kind of like draining to me, to be honest. But I definitely used my sales kind of mindset to be able to write those listings and I think that was kind of gave me like a leg up, because it’s not just you know, writing copy. It’s you know what are the benefits of this product for people? Why would anyone want to buy this? You have to really kind of push what it is that people would want to buy this product for and you keep refining it as well, looking at reviews and all that stuff. So and I worked for some agencies too that would were working, you know, optimizing big brands, like I did a lot of Arm and Hammer, a lot of big pet brands, um, and I optimized their stuff and they actually just said, hey, you can use our Helium 10 um, our Helium 10 um subscriptions.
Carrie Miller:
I guess you’d say then it was like you could only use a certain number of times every month. It was like you can use Cerebro. You know however many times based on your plan and so the count would go down, um. But yeah, I used all that and I remember one guy I was doing. He was he was selling like 2 million a month on Amazon on lights and lighting and he was like I’ll pay you $5,000 if you just tell me your strategy, because he just didn’t want to pay me anymore because I was getting paid like 50 bucks an hour and he had tons of listings and so he was trying to pay me and I didn’t give my secret. But literally the secret was Helium 10, using the tools, and, honestly, the tools we have now are even better. We have a Listing Builder AI and it kind of analyzes your listing based on, you know, how your competitors do and just all the keywords that you utilize. So it’s it’s more um, it’s more robust, and so if anyone hasn’t checked out the Listing Builder AI, it’s amazing and you can, you can definitely really. You know, kind of like we had a Freedom Ticket um person the other day, Daniela. She was talking about kind of giving yourself scores and adding all these keywords in there. Like we, we basically have a lot of that stuff in our Listing Builder AI, which is really cool, yeah, but I, I was just optimizing listings and, uh, sitting, sitting alone doing that and sorry, what?
Kevin King:
When did you start doing, working for Helium 10?
Carrie Miller:
Um 2021. So I basically helped build the Jungles Market, which is the freelancer site. So because I had such um I had been, you know, doing freelancing work for such a long time so I basically was hired just for customer service and I really did it because I was like kind of just wanting interaction and so I um built it by just kind of, and I really was only supposed to be customer service but I was basically like putting ads in all the in deeds, like every city. I was looking for actual freelancers to build that part and then also marketing just to actual sellers. You know that we have these services and stuff. And so I did that. And then they were like, oh, you know a lot about Amazon, so you know, then I kind of moved into a different team and did their academy stuff, that’s on the on the Jungle Scout thing, and then I I quit there about like I think 20, 2020, maybe I don’t remember, and I was working on my business with my dad. I was like I really don’t want to work for anyone else. And then Bradley reached out to me and I was like, oh, I guess I could, because it was going back to like me being lonely again, you know. So, it was like–
Kevin King:
But Bradley’s the one that, uh, that hooked you into Helium 10.
Carrie Miller:
He did. Yeah, he um, I think it was the same kind of idea. I was uh in the groups, like you know, answering questions and things like that. But he said he saw me also on YouTube on Jungle Scout. So he was like, oh yeah, uh, let’s just have a chat. And I was like, well, can’t hurt to have a chat. And I always have been a huge fan of Helium 10. And I was using Helium 10 while I was at Jungle Scout, because Jungle Scout is very basic, so they basically had an extension and that’s where they kind of started and it didn’t really go much beyond that in terms of like innovation and things like that. They’ve got a few things, but Helium 10 has really been the leader and innovator in the space. I really don’t think any other tools compare.
Kevin King:
It should be called like Helium 30 or something now right, Not Helium 10?
Carrie Miller:
Yeah, and I just love the tools coming out too, like there’s the Historical Trend is my favorite tool, and we’re coming out with a monthly comparison where you can do more than one month of historical data, and so you can just get all this data for more than just one month at a time and just start seeing, you know, where you’re lacking in keywords, where you’re kind of falling off, like where where you were ranking and then all of a sudden you fell off. You can kind of see it in a three month period now and it’s. I’m just, I love the tools that we have. So, yeah, there’s, there’s so much that you can do with Helium 10. It’s just amazing.
Kevin King:
And hopefully I’ll see you on December 12th on the webinar. I’m doing a totally free webinar. You can find out more information by getting my newsletter at BillionDollarSellers.com. It’s a totally free newsletter. All the details about the webinar will be on there. You don’t want to miss this webinar. It’s going to be something that will get you thinking. It’s going to be awesome.
Kevin King:
I think the latest stats from last year that I saw was Amazon did about $750 billion. That’s third-party sellers plus what they’re doing on their one piece. So you might look at their balance sheet. It says we took in $492 million, but if you add in the sales that actually the third-party, because Amazon only reports their revenue part of that they don’t report the total gross of that but when you add in that total gross it’s 750. Walmart was like 100 billion uh, so it’s a seven eighth of the size, basically, of Amazon, and TikTok shop was like 20 billion. This was last year–
Carrie Miller:
Yeah.
Kevin King:
2023, so I’m sure in 2024 those numbers have shifted. Some Amazon’s probably even got more of a lead, if I had to guess, but TikTok has probably come up, but TikTok’s total. If you put that in perspective, TikTok’s total sales for 2023 were a Black Friday, Cyber Day weekend for Amazon and that puts it into the scale in perspective. But the opportunities on TikTok, like you said, are huge right now. Is Helium 10 planning on doing any kind of TikTok tools or anything?
Carrie Miller:
Yes, we are. In the works.
Kevin King:
It’s in the works.
Carrie Miller:
Yep, and you know, we’ll obviously always have content that goes with it. We already have a lot of great TikTok content. You know, even on the AMPM podcast too, we’ve had some people talking about TikTok shops. So, we’ll have, you know, even more content and teach people how to do it, and so I think there’s definitely some good things coming. Um, so, yeah, that I think that’s a good opportunity, and I kind of like to push people where the sales are. So, you might as well.
Kevin King:
What do you think about the people say what do you think is going to happen with this government thing? With the people that say, nah, you’re wasting your time getting on TikTok, it’s not going to be around very much longer.
Carrie Miller:
I think it’s going to be around. I think they’re going to work it out.
Kevin King:
I do too.
Carrie Miller:
I think, I think that that’s just. Yeah, it’s too much money. You know our country doesn’t want to lose that, and neither is China, so they’ll work it out.
Kevin King:
I think the past, you know, if it gets nasty, I think someone will end up buying it. Bezos might even buy it, or Microsoft might buy it, but someone, or Oracle, someone is going to buy it, and. But the Chinese are saying, well, if they buy it, the algorithm doesn’t come with it, because that’s our secret sauce.
Carrie Miller:
That’s the secret sauce, and you know what? Yeah, it’s really interesting because it’s a lot more free, too, than other like things don’t get taken down as easily as they do on like Instagram.
Kevin King:
There’s stories that actually will argue differently from you with that. Yeah, there’s some things that there’s. Someone’s just telling me yesterday that they watched a documentary on TikTok and they’re showing how the Chinese government manipulates everything that’s on there. So if you go and try to post a video about Tiananmen Square, the big tank and stuff they censor that and they censor a lot of stuff, but things that they don’t want to censor, that cause strife or unrest or arguments among the American population. They actually keep it on there because it’s a disruptor and they actually want that to keep there.
Carrie Miller:
That does make sense.
Kevin King:
So the argument of the show is that China is using this as a weapon to actually weaponize social media so that you have these factions of people that you know. You have the Trump people and the Kamala people and they don’t like each other. And when Trump wins, all the Kamala people cry and Harvard University says cancel classes, because people can’t just take it the next day after the election, which Harvard actually did, and so that’s what they’re actually after is actually creating that kind of polarization, with the hopes that eventually, long term this is a long term play over 5, 10, 15, 20 years. This fractures and weakens the United States. So that’s the argument against it, because the algorithm is so powerful to do that.
Carrie Miller:
They probably own our media companies then too, because the polarization there is pretty insane. I think that there’s a lot more than just TikTok. And my algorithm is a little different because it’s like I’m really into health stuff. So I’m into like I learned about, like I told you about black seed oil. I figured out black seed oil and just a lot of health stuff. So the algorithm is so good. It’s like it’s pushing what you want to see. So if people are kind of really into the political scene, they’re going to get a lot more.
Kevin King:
Oh yeah, I would say if you want to know someone’s personality. Like you know, I recently got divorced and so I’m like next person I date. I joke about this, I’m like. I’m going to say, Cass, if I’m serious about it, Cassie your phone? Why? I just want to scroll your TikTok for a few minutes and I’ll learn everything I need to know about you.
Carrie Miller:
Exactly. Yeah. I will say I do agree that it’s very manipulative with the emotions and the you know the polarization is pretty bad, so hopefully we can figure that out in the next I don’t know how long 10 years.
Kevin King:
How much have you bought off a TikTok shop?
Carrie Miller:
I’ve only bought one thing and I was disappointed. So I actually I’m one of those people that will find it on Amazon. So people are always like, oh, you know what about Amazon? I think that it always lifts up Amazon sales because I trust Amazon way more. Like, for example, I basically got this like it was like a natural essential oil, like oil thing, and it was like for hair and nails and all that stuff, and it came from China and it was supposed to have all these essential oils and it did not have the smell of those essential oils. It was just like some weird. I just threw it in the trash and I was like I don’t know how to return this, I don’t know how to deal with it. So I just basically just was like I’m throwing it in the trash, um, and I think they’ve kind of cracked down on shipping directly from China, cause they have you have to do two day shipping.
Kevin King:
Yeah.
Carrie Miller:
But it was I was just like, you know what I don’t trust this and so I’ll find it like there was a mop that I saw that’s like a spin mop and I was like I need a mop. So I found the exact one on Amazon and you just look at the brand name. You know is the brand names on there. I just look at the brand name and I just go straight to Amazon and find it there and buy it there. So I think I’ve purchased quite a few things that I’ve learned about on TikTok on Amazon.
Kevin King:
Yeah I have too and I have a person on TikTok shop because it’s just so easy. Just boom, boom and you’re done. And you continue watching videos of cats do somersaults.
Carrie Miller:
Yeah, I’m more skeptical though, because I know, like e-commerce, and I just don’t feel like it’s there yet. So I was like you know, Amazon’s got it down.
Kevin King:
What do you think is going to happen with Temu and Amazon’s knockoff, their attempt to compete against Temu? I know you cover this because you sometimes do the—
Carrie Miller:
I did cover that yeah.
Kevin King:
You cover some of the stuff when you do the weekly Helium 10 buzz and stuff.
Carrie Miller:
You mean how they’re going to do. How do?
Kevin King:
How do you think Temu is going to do, and then how do you think Amazon is going to do with this new low price Temu competitor store?
Carrie Miller:
So Amazon with the Temu competitor? I think that that’s pretty. I think I was a little frustrated because they should allow US sellers to be able to do the same thing. If they’re going to allow Chinese sellers to do it because we can do the same thing dropshipping from China as well and so I wonder if they’re going to open it up to everyone or if they’re just testing it with the Chinese sellers. I’m not sure, but with Temu they’re kind of wanting everything to be in the US. So I feel like they’re maybe kind of going towards more quality and that kind of thing. But I’m not really sure. I just think that, because they want to sell products that are here already in the US, that they might be looking more for kind of the US sellers for kind of more profitability that way, just kind of that customer service. You know, addition there. I don’t know how many returns they get, but I know that people say the quality overall hasn’t been very good and some people are like, oh, I don’t care about the quality, it’s fine. So I’m not really sure where it’ll go. I personally don’t buy on Temu because I don’t like to buy just junk stuff, and so that’s. I don’t know how many people feel that way and maybe they realize that and they’re like okay, well, we want US sellers on there because I know you’ve sent stuff out there. They’re trying to recruit US sellers because we can really control the quality, because we might. We might have the same product coming from China, but the US seller is going to insist on the quality. Like for us, we insist on the quality. I’ve gone back, even with the same product that we launched in 2018. I’m going back and back and saying this pre production sample is off. We, you know you need to make sure to make these changes and will not accept them to start production until we get the exact thing, and then we also have inspections as well. So there’s that level of quality that comes from the US sellers that is not there with the Chinese sellers.
Kevin King:
So I don’t know if this is true or not, but someone at Temu one of the business development guys, told me they don’t care about the Chinese sellers. Like, what are you talking about? You don’t core of your business that we, we use them. We use them to get market share, to do this, all this cheap credit products and to get stuff in, to get known to get market share, and our goal now is to do exactly what you just said is to flip it to US-based sellers where it’s better quality, and so that that was what he said it was. It was a deliberate play against the Chinese. Not, I’m not saying that they’re not going to continue doing Chinese sellers, but they said that that was just a stepping stone and we really don’t. We don’t care as much about them as we do actually getting quality US sellers that’ll sell higher ticket items and not just the junk.
Carrie Miller:
Yeah, that makes sense to me, because you know if you want people to order over and over, like they do on Amazon, you don’t want junk because I ordered from Amazon, because I get pretty good quality stuff most of the time, you know, and if I don’t get a good quality, I’m going to return it. So they’re probably feeling that same thing is like oh you know, we could sell all this junk but we’re not going to be profitable long term because that’s not what people want.
Kevin King:
You said you don’t get junk on Amazon, but there’s a lot of junk on Amazon. So I think it may be because you are a seller and you know the other side of this listings and you look at listings. I think us as sellers look at listings in a different way than the average person. We look at it and go that’s crap, I’m not ordering that. Or this is a black hat, blah, blah, blah, blah, blah, I’m not ordering that. I think, as a seller, once you’re in this game, you actually shop differently on Amazon.
Carrie Miller:
Yeah, I also look at the reviews to see if a ton of them just appeared all at the same time and you know just random strategies like that. But yeah, I, I look at the copy and see how it’s written and everything.
Kevin King:
Yeah, well, I think we shop differently, so that’s why you’re not getting junk. Yeah, because you know how to filter it properly from the other side.
Carrie Miller:
That’s true, that’s true, yeah. So, um, I think that’s a good, a good idea on Temu’s part to, uh, more quality. I like the idea of going back to what it was like 50 years ago, where we would buy I mean, I wasn’t around 50 years ago, but anyone would buy something and it would last. I remember my dad had a cooler that was like 50 years old. It was so old, but it was still working super well. Things didn’t just break after three or four years or two years or one year. You buy a TV every four years. It’s pretty much you got to replace it and things like that. So that would be a cool, a cool step in the right direction, if we kind of had these higher quality products that lasted a long time. Obviously not for reorder rates, but–
Kevin King:
What do you think is going to happen if Trump you know some of the stuff that now he’s going to be president, some of the stuff he was saying he’s going to do if he actually follows through on it and does 60% tariffs and 25% tariffs on Mexico and 10 to 20% on the rest of the world and all this kind of stuff. What are your thoughts on that?
Carrie Miller:
I think that’s going to encourage a lot more manufacturing in the US, which is a cool thing too, especially for think about the car industry. I 100% don’t want my car to be manufactured in China or anywhere else. I want it in Detroit, Michigan. I want the high quality standards. That’s the kind of thing that I want to. And so I think that you know they were going to build a bunch of plants in Mexico and they’re like, well, I guess we’re not going to do that now. So they’re, you know, keeping that industry in the US. I think that it will bring back a lot of industry, and we actually were already thinking about how we can manufacture our products here as well, and um, so there’s that that piece to it, but, um, in terms of you know the actual taxes, it’s not going to be on the retail price, but usually it, you know it kind of just gets passed on.
Kevin King:
Well, yeah, if it’s a five dollar landing cost and it’s a 60 tariff, there’s already a 25 tariff that most people don’t realize and there may be a duty on top of that. So it could be another two to 20% or something on average, but let’s just call it 5%. So there’s a 30% on average that’s being added now. So if it’s a $5 cost from the factory, already we’re at $1.50. So if we add 60%, it’s going to take it from $1.50 to $3.
Carrie Miller:
I mean, I don’t know that he said he was going to raise it that much. I think it has to do with negotiation.
Kevin King:
Yeah, he said it’s high at 60%.
Carrie Miller:
I think it depends on the country.
Kevin King:
China is 60%.
Carrie Miller:
China. He said specifically 60%.
Kevin King:
China, specifically, is 60%, and then there’s other countries are 10 to 20%, depending on the country, and then Mexico is 25.
Carrie Miller:
I think he’s playing the game of like hey, you guys are, you know, taking advantage of our exports to your country and charging the taxes.
Kevin King:
That’s a negotiation thing. I don’t think it’s going to actually get. There could be some changes. I think you should expect some changes, but Trump is the type. It’s just like when he was elected the first time. He’s like we’re going to build a wall to keep the Latin Americans out and Mexico’s going to pay for it, and people made fun of him. But that was just negotiations. That’s an outlandish thing just to establish a frame of reference and then you negotiate off of that and then it makes it look like the final negotiation is a much better deal, where maybe they weren’t going to pay anything and we were going to have to build it all out of our taxpayer money. And because he said that and because he played the game, they’re like maybe we should help out here. And so in the end they I don’t know they pitch in a hundred million bucks or something.
Carrie Miller:
I think people forget that he wrote the art of the deal.
Kevin King:
Yeah, that’s exactly I mean. So that’s that’s. You know, whether you we’re not trying to make this a political talk, a podcast, but whether you like Trump or dislike him, you know the guy has a lot of personality things and you can make a case that he’s a total asshole. But from a business point of view and from what’s good, there’s a lot of good things and he gets panned a lot for some of the crazy stuff he says, but a lot of that’s very deliberate and it’s to actually get the result that we actually want in the end. But it comes across as this guy’s crazy and lunatic. And who is this? And if you go back and read some of those, like you just said, the art of the deal I’ve read I have this was 30 years ago that I read it, when it came out.
Carrie Miller:
That’s what my dad read.
Kevin King:
I read his books back then. This was before there was any political stuff or any of this other stuff going on. It was smart business. And back when he ran the first time well, this guy, he’s had X number of bankruptcies, he has this and that, so you’re going to have this guy lead our country and he’s done bankruptcy. Yeah, that’s actually smart business the way he did it. And just there’s just a lot of misconceptions there. Whether you like the guy or not like the guy, that’s okay, you know you don’t like his morals or you don’t like his personality, but he gets stuff done as a business person. I like people that get stuff done as a business person, but I don’t like paying a 25% tariff on my goods. But that gets passed on and that’s just part of the game.
Carrie Miller:
Yeah, I mean, I think it’s just kind of standing up for our country and it’s kind of all working together. You know, as a whole we need to be respected and not taken advantage of, and everyone else if they’re, if they’re going to tax us, we’re going to tax the imports. So that’s just kind of the way it works. But, um, I, I kind of hope we bring some manufacturing back to the US? to get higher quality products overall that last long, a long time, because I think a lot of those American companies have kind of moved out to China, and even Apple they’re all manufactured in China, like you know. Just if we could manufacture more here, I think that we could have higher quality products that last longer. And it’s funny because people are always because I’m a millennial and people are always like, oh, the millennials, they’re not as successful as the boomers or this. That I’m like, yeah, but the millennials have to literally pay for stuff all the time that breaks. We have to keep buying stuff that maybe my dad, we inherited a TV.
Kevin King:
That’s part of the business model. Though that’s the business model is. They don’t want the stuff to last, they want it to break, so you got to keep. It’s a recurring revenue.
Carrie Miller:
It’s a recurring revenue but you know, in if we start manufacturing the US, you’ll get some quality stuff. We can export it worldwide and uh, it’s better for everyone. But I just think it’s so funny because I’m like, yeah, we have to literally buy stuff over and over and over again. When our parents didn’t my, we inherited our tv from our grandma and we had it for like 10 or 15 years after that, like it never-
Kevin King:
You still have one of those big box TVs that like half the wall.
Carrie Miller:
We did until, like the early 2000s.
Kevin King:
Yeah.
Carrie Miller:
So it was a huge. It was sitting on the ground and it had like a built wooden thing around it. It was like you know.
Kevin King:
It had a string for the remote control, like you had to stretch across the living room.
Carrie Miller:
Well, we actually had a remote too, but-
Kevin King:
But the remotes had a string.
Carrie Miller:
They did.
Kevin King:
They weren’t infrared.
Carrie Miller:
Yeah. So I mean, I think that could be a really good thing. It’s just those high quality products that manufactured made in the USA. I like that idea. Maybe it’s just a dream, but I like the idea of not buying things over and over again. I like the idea of innovation and quality products, and that’s kind of where I’m at, but I’m hopeful and excited for the future. I think that the future is bright. I think there’s a lot of good things on the horizon.
Kevin King:
What do you think about the importance of, like you said that you you watched YouTube videos in the beginning and then you kind of got lonely, uh, and that’s why you started doing some consulting and that’s why you did some stuff with Jungle Scout and that’s why you can. When Bradley called, you came to Helium 10 because you’re kind of just like, okay, I need to have some social playstation. I’m an extrovert. What is it about events that you think is so important? And being part of a group like Helium 10 Elite or you go to some events, you go to some of my events, you go to some other events in the industry. What do you think about the importance of doing that kind of stuff is?
Carrie Miller:
I think there’s something, I feel like there’s something like psychologically about it. It’s just it. It energizes you to get around people that are, you know, in the same kind of thing, doing the same thing as you, and you can relate to the people a lot better. But, um, you know, for example, Elite, we meet every week either on the round table with you or we have an Elite networking call and everyone is able to kind of relate to each other on a different level. You know, if I try to talk about this with other friends, they’re like yeah, yeah, yeah, Carrie, I like they just like glaze over, you know, but these are kind of kind of your people where you can get energized, you can get ideas from them, they can help you with issues and when you go to conferences you’re learning more and you’re networking and you’re building a group of people who can that you can learn from and learn from you, you got to share ideas and kind of grow all together. But there’s an energy that comes when you’re kind of revived and refreshed, when, even though you might be tired, you’re excited about new ideas, whereas if you’re by yourself, you kind of just get into this mundane like tired feeling and you kind of lose energy, you lose in momentum, and I think it’s really, really good to get around people. It’s just like even at Helium 10, like I’m going into the office next week, and whenever I go to the office I am always re-energized and more excited about the things that we’re doing with Helium 10 too, after going in and being around everybody in person. So there is just something really special about being in person. I think we’re meant to be like. I think, physiologically, we’re just meant to be around people, and being around like-minded people is an amazing thing. So I don’t recommend just, you know, wearing yourself out and going to a tons and tons of events, but finding the few that you know, you know that are going to be good and high quality events, and focusing on those.
Kevin King:
A lot of people say when they go to these events, they come back with all these, these ideas and then what happens is a lot of times they end up implementing zero. They learn all this cool stuff and like that’s cool, I need to do that, but there’s so much they get overwhelmed. Like there’s 10 different things I just learned at this Helium 10 Elite quarterly webinar, this BDSS event or whatever, and they end up doing none of them, versus they should just pick one or two of them and like implement those right away. Do you have any advice for what you do when you come to like a BDSS event or when you go to an event and you pick up something.
Carrie Miller:
So it’s funny, because I was talking to Janelle Page about this and she basically said she wasn’t allowed to go to another event unless she implemented one thing that she learned from the last event. Uh, and I thought that was a good rule, like you have to at least implement one thing from that event before um, or you can’t, you know you can’t go. So, I think that’s probably the biggest thing is like finding at least one thing and just not allowing yourself to just keep going to conferences and just wasting.
Kevin King:
Now you’ve been to how many BDSS have you been to? Four?
Carrie Miller:
Yeah, I think so. Yeah.
Kevin King:
But you haven’t been to the Market Master’s Think Tank yet?
Carrie Miller:
No.
Kevin King:
Yeah, that one we’ll have to get you out in February. You have to be the Helium 10 representative.
Carrie Miller:
Oh, I’d love that.
Kevin King:
I think it conflicted with Accelerate or something this last time. The next one’s in February, February 20th to 24th. So you should come out and be an expert on that.
Carrie Miller:
I would love that. Yeah.
Kevin King:
And I think you’ll. This event is you know BDSS, so you know how we do those. But people, this was a 10 out of 10 by everybody.
Carrie Miller:
Nice.
Kevin King:
At this event and it was at one point after it got over, I was like, holy, maybe I should just do these and quit doing BDSS.
Carrie Miller:
Really?
Kevin King:
Because it was that impactful. And not only on the 12 people that sat in the think tanks that paid to be there and to get this advice, but the experts. Because I was a little afraid because I had 12 sessions and each session had six to seven experts on it, so basically the people that paid to be there. They would tell me these are my pain points, I’m I need to know X, Y and Z, and then I would go find experts that could help them with that. You know, maybe they said I want to launch on TikTok shop. So I made sure Michelle Barnum Smith’s there and Janelle’s there or whatever. And then maybe they said one of their others I’m looking to exit my business, all right, Scott Dietz, you need to be there, and so on. And so I curated it and I was like these guys are donating their time. They charge a lot of money for consulting to do this. Yeah, I’m paying to put them up and feed them, but they’re flying themselves there. I don’t pay for airfare, so they’re getting themselves there. I can’t tell them. They got to work the whole weekend and there’s four of these a day and they last two to two and a half hours each and I can’t say what. So I was divvying it up like people getting two or three, and the rest of the time they just hang out, chill, take advantage of the mansion, play pickleball, go in the pool, go hang out, do whatever. It’s a. It’s a cool place to do, so you’re not going to get bored. But by the end of it, people were. We didn’t have six or seven experts on a panel, we had nine or ten. Everybody’s like put me on another one, put me on another one. I’m like you sure? Put me on another one, because I’m learning as much by being an expert and contributing as the person sitting in the chair because of other people talking around the table and it the time flew fast because everybody’s there talk, at least for us, people like me and you. We’re talking about what we love to talk about. So you look up and like, shoot, where did the two hours go? That was too much fun, so I would love to have you at that one.
Carrie Miller:
Yes.
Kevin King:
As an expert.
Carrie Miller:
I’ll put it on my calendar so. I will be there.
Kevin King:
Knowing you, I think you’ll really enjoy it.
Carrie Miller:
I do. I’m usually in the front row at BDSS. Yeah, you know, always listening to everything that’s going on. Definitely have learned a lot over the years.
Kevin King:
And you’re trying to get your dad to come to Iceland, right?
Carrie Miller:
Yeah, I don’t know if it’s going to happen, but we’re working on it.
Kevin King:
Well, you’re coming though, right.
Carrie Miller:
That’s the plan. Yeah, that’s for me. I’m hoping to, anyway, that’s what I think.
Kevin King:
That’s in April 4th to the 9th, and then I do an Elevate 360 this year.
Carrie Miller:
I want to do that too, yeah.
Kevin King:
I have the number one Google guy in the world speaking.
Carrie Miller:
Amazing.
Kevin King:
And I have the guy who made Mr. Beast famous, who actually was behind his whole YouTube strategy. That guy’s crazy. He’s speaking, he’s speaking.
Carrie Miller:
Isn’t Mr. Beast in jail or something?
Kevin King:
He’s getting into some trouble right now.
Carrie Miller:
Yeah.
Kevin King:
I’m not worried about that side. This is the guy that actually knew how to—
Carrie Miller:
He’s the marketing genius behind it.
Kevin King:
Marketing genius on the YouTube algorithm.
Carrie Miller:
Amazing.
Kevin King:
And so he’s going to be speaking, and there’s a bunch of other really cool stuff. So, yeah, it’s going to be from level up. Last year, this was going to be like even I’m excited, it’s like it’s another level up.
Carrie Miller:
That’s really good. Yeah, I was one of the original level up people.
Kevin King:
Yeah, you’re the guinea pig, You’re in the guinea pig group of level up to see and we learned some stuff like, okay, this worked really good, but we need to do this and we need to change this. So we’re making those changes on that and that event’s gonna get spun out eventually, not tagged on to BDSS. It is now to help it grow, but at some point that’s going to be its own standalone event and it’ll appeal. It’ll appeal to more than just Amazon people. It’ll appeal to the entire yeah econ industry.
Carrie Miller:
I liked it because it was a small group though, because you really got to know people better that I’ve seen. There are some people that I’ve seen at industry events like Athena, but I never really got to know her, but I got to know her at that event um a lot better, just had time to kind of sit down with some of these people that are always you know, they’re usually busy doing other things, so it was really it was really cool.
Kevin King:
Shoot, I’m looking up here. This has been too much fun. We’re already past an hour. Bradley’s gonna kill me. He’s gonna be like Kevin, quit making them so long. I’m like like yeah, but they’re cool. What are you going to tell Carrie? You’re going to cut on this? You go tell Carrie, it’s all good. So if people want to know more about Ms. Carrie Miller, I guess they should just follow you at Helium 10 on LinkedIn, or follow you or anything. You want to tell everybody to go check out something coming up on Helium 10 or something that they need to make sure they do.
Carrie Miller:
Yeah. I mean.
Kevin King:
Webinars or trainings or tools coming out or anything.
Carrie Miller:
Well, obviously, the Freedom Ticket webinars that you and I have been doing are amazing. Like with Daniela, this last week was just amazing. She talked about listing, optimization and just things that people haven’t always talked about in some of the things that I’ve been listening to, and so I think she brought a new perspective. But every month we have the Freedom Ticket webinars and I think that’s a good place to go. We do have occasional other types of webinars, but we are coming out with new tools all the time and, like I said, our Historical Trend tool that I think Abe Jamali said it’s the literal, like the main reason he likes to use Helium 10 is our Historical Trend tool and we’re expanding on that and making it even better and that’s coming out in a few weeks. We are our Listing Builder AI. I don’t think has gotten the attention that I think it deserves. It’s. It’s incredible. And if you are a big data person and you haven’t ever tried Market Tracker 360 to kind of look at your overall market and trends, it’s an amazing tool. So I mean there’s a lot of things continually coming and I think just keep in touch with us. If you haven’t signed up, you know, with our email list and things like that, you want to do that. But LinkedIn is a great way to follow me. I’ll try to. I was posting for a little while and then I started. I kind of fell off, but I’m going to start posting again more content of things that specifically Helium 10, and ways that it can help you, because Helium 10 is the biggest way that I’ve been able to grow over the years and it’s the way I helped all tons of brands to optimize their listings. It’s the way it’s definitely the best tool to really help you get out there. I don’t know how anyone does it without you know those tools. But so, yeah, I’ll continue to post content on LinkedIn. So just search Carrie Miller, Helium 10, C-A-R-R-I-E Miller, Helium 10, and you should find me on LinkedIn and you can just connect with me there and message me if you want to.
Kevin King:
Thank you so much, Carrie, for joining me today and chit-chatting.
Carrie Miller:
Yeah, thanks for having me.
Kevin King:
All right, we’ll talk to you soon.
Carrie Miller:
Okay, talk to you later.
Kevin King:
Always a pleasure speaking with Carrie from Helium 10. You know, if you want to check out Helium 10 Elite, you can go to h10.me/elite and you can join us for, like the monthly webinar that she talked about on Freedom Ticket, it’s totally free. Or you can join us at Helium 10 Elite, where I do training every single month. I do a two-hour mastermind session. Carrie jumps on every month as well, and Shivali and Bradley, so be sure to check those out. And check out. The latest stuff in Helium 10, like the new AI optimized listing tool, sounds really, really cool, so I recommend you go and check that out. If you haven’t checked that out yet, we’ll be back again next week with another awesome episode of the AMPM podcast. I’ve got some parting words of wisdom for you. As Zig Ziglar famously said, if you help other people get what they want, you’ll get what you need. If you help other people get what they want, you’ll get what you need. Take care, and we’ll talk to you next week.
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