In this episode, we’re joined by marketing strategist and website designer Madelyn Furlong. Having a standout marketing strategy doesn’t mean you have to share a new post every day that ends in -y! That’s where Madelyn Furlong comes in. She helps small businesses create ShowIt websites and engaging social media content so they can turn their leads into sales. Madelyn uses her knowledge and experiences to help clients transform their customers into cheerleaders and take their business to the next level. By helping them create a standout website and social media, they can show up online with confidence. Madelyn works as a small business marketing strategist in small-town Wetumpka, Alabama where she enjoys hiking, reading, and spending time with family. In this episode, she shares actionable strategies to create an exceptional client experience that turns your customers into raving fans and loyal advocates for your business. Discover how to go above and beyond, prioritize the customer journey, and leverage “unreasonable hospitality” to fuel your marketing efforts and drive business growth. Key Takeaways: -Unreasonable Hospitality: Go above and beyond for your clients, exceeding their expectations in surprising and meaningful ways. This creates a memorable experience and fosters deep loyalty -The Customer Journey: Focus on three key components: -Organization: Demonstrate respect for your clients’ time and business through clear communication, streamlined processes, and efficient systems. -Personalization: Make clients feel valued and understood by getting to know them on a deeper level, remembering important details, and offering personalized gestures. -Going the Extra Mile: Anticipate client needs, offer proactive support, and consistently deliver exceptional work that exceeds expectations. -Paint Your Client as the Hero: Frame your marketing messages to position your clients as the heroes of their own stories, with you as their guide. Focus on how you can help them achieve their goals and solve their problems. -Benefits of Turning Clients into Cheerleaders: -Stronger Referral Programs: Happy clients become enthusiastic advocates, generating organic referrals and expanding your reach. -User-Generated Content: Satisfied clients are more likely to share their positive experiences and create valuable content that promotes your business. -Improved Client Retention: A positive customer journey fosters loyalty and encourages repeat business. -Authentic Testimonials: Clients who feel valued are more inclined to provide genuine and compelling testimonials that resonate with potential customers. Additional Resources: -Free Guide: Attract your ideal customers and boost profitability with Madelyn’s free guide: madelynvictoriaco.com/visibility -Learn more about Madelyn by visiting her website: madelynvictoriaco.com -Follow Madelyn on social media: @madelynvictoriaco ——————————— Follow Karalee and The Productivity Impact all over the web! Facebook: https://www.facebook.com/theproductivityimpact Instagram: https://www.instagram.com/theproductivityimpact/ YouTube: https://www.youtube.com/channel/UC7GW4fKFQcD9S7NN19wXTHw Podcast Episode Request: https://forms.clickup.com/43295289/f/1998ht-6794/1WCMMDYLU3F332YS8W Podcast Guest Application: https://forms.clickup.com/43295289/f/1998ht-10794/77610HOIRHVTXB8TE5 Website: theproductivityimpact.com Most up to date options: theproductivityimpact.com/links

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