Sidwell rejoins Velo3D to lead sales strategy and boost metal 3d printing adoption.
FREMONT, CA, Jan 14, 2025 – Velo3D, Inc., a leading metal additive manufacturing technology company for mission-critical parts, announced Michelle Sidwell has rejoined the company as chief revenue officer to support the company’s growth objectives and lead its sales and business development teams. With more than 20 years of experience in technology sales and leadership positions supporting businesses bringing transformative technologies to market, Sidwell is well positioned to help Velo3D achieve its new corporate vision.
“We’re thrilled to have Michelle rejoin the company and are confident that her wealth of knowledge and previous Velo3D experience will be critical to the successful execution of our new go-to-market strategy as we look to expand our leadership position in additive manufacturing,” said Arun Jeldi, CEO. “She brings extensive experience launching new products into market, streamlining sales processes, growing revenue, and working with customers to find solutions by leveraging Velo3D’s industry leading technology to address their most critical, high value metal part manufacturing needs.”
Prior to rejoining Velo3D, Sidwell was the SVP of Global Enterprise Business at Salesloft, focusing on revenue growth and sales excellence. Salesloft provides sales teams with an AI-powered revenue workflow platform that can improve the sales process for users. She also spent nearly five years at Yext, helping the company grow revenue from $60 million to $300 million over a period when it also became a publicly traded company. She also held sales and leadership roles at Adobe, Persado, and Walsworth.
“I am excited to rejoin Velo3D to lead their global sales, service and business development organization,” said Sidwell. “It’s impressive to see what Velo3D has accomplished over its lifetime and I’m looking forward to working with the brilliant team to continue to scale the business and help our customers with their biggest engineering challenges.”
Velo3D was founded in 2014 to help engineers manufacture their most challenging designs using metal 3D printing. The company began shipping its Sapphire printers in 2018, quickly scaling sales in 2019. In 2021, the company began shipping its large format Sapphire XC printer, which has quickly become one of its most popular products.
As chief revenue officer, Sidwell will be responsible for leading the Velo3D sales, marketing and customer service teams across North America, Europe, Asia, and Australia. She will also oversee the company’s business development team, which works with engineers in various industries to identify opportunities where metal 3D printing can transform their manufacturing processes.
For more information, visit velo3d.com.
