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Dolby’s Atmos technology is revolutionizing car audio, especially in electric vehicles like Rivian’s R1S SUV. With an impressive 1,000-watt system featuring 18 drivers, Atmos delivers immersive sound by allowing sound designers to pinpoint audio locations within the cabin. While road noise remains a challenge, the R1S’s design minimizes this issue, enhancing the listening experience. However, premium features come at a premium price, with the Sound + Vision package costing $2,500. Will we see Atmos in more affordable cars, or is it destined for luxury models only?
Do you think immersive audio tech like Dolby Atmos will become standard in lower-end vehicles, or will it stay a luxury feature?