Gen Z and Millennials are both tech-savvy, but they have different shopping habits. When trying to sell to Millennials and Gen Z, it’s important to understand their preferences. Gen Z cares more about convenience and speed in their shopping experience. They like to engage in the buying process directly on their phones and expect easy access to customer support. On the other hand, Millennials also use digital tools but tend to spend more time researching brands before making a purchase. They value personal interactions with companies and appreciate a more thoughtful, customized experience. Tailoring your approach to these preferences can help you connect with both groups effectively.
