Creating a Canine Empire: Innovative Strategies for Growing a Pet Brand with Julie Napolitano


Join me as I sit down with Julie Napolitano, a dedicated pet lover and entrepreneur who has carved out a unique path in the pet industry with her Amazon private-label dog brand. Listen in as Julie recounts her transition from a corporate career to launching her own direct-to-consumer business on Shopify, driven by a passion for providing quality products for pets. We’ll explore her experiences with innovative financing methods, including bootstrapping and securing grants, and discuss the pivotal role that events like the 7-Figure Seller Summit in Japan and the Market Masters Think Tank have played in shaping her journey.

In this episode, Julie shares the trials and triumphs of launching her brand, Pup Wax, on Amazon and the lessons learned from navigating the platform’s complexities. From participating in Target’s pet accelerator program to addressing the challenges of product compliance, Julie’s story is a testament to persistence and adaptability. We’ll discuss the importance of building trust with pet parents and the unique marketing strategies needed to stand out in the competitive pet supplement market.

Finally, Julie reflects on the transformative impact of expert think tanks and the value of networking at in-person events. Her journey underscores the significance of building meaningful relationships and the benefits of continuous learning and adaptation in business. As we wrap up, we’ll highlight Julie’s latest achievements, including her product launch on Nordstrom’s national online platform, and discuss the importance of pursuing goals with passion and creativity. Don’t miss this inspiring conversation that celebrates the power of resilience and community in entrepreneurship.

In episode 425 of the AM/PM Podcast, Kevin and Julie discuss:

  • 00:00 – Julie Napolitano’s Pet Brand Journey
  • 06:18 – From Shopify To Amazon
  • 12:36 – Innovative Calming Dog Toy Development
  • 12:45 – Bonding With Dogs in Modern Society
  • 18:48 – Trend of Pet Adoption and Bonding
  • 21:28 – Marketing Challenges in Pet Industry
  • 24:20 – Marketing Strategies for Pet Owners
  • 27:35 – Amazon Brand Funding Strategies
  • 29:02 – Bootstrapped Entrepreneur Secures Multiple Grants
  • 30:53 – Tory Burch Fellowship Program Benefits
  • 36:34 – Business Growth Through Market Masters Think Tank
  • 42:56 – Product Success and Future Planning
  • 45:44 – Networking Benefits Beyond Virtual Events
  • 47:45 – Trade Show Discussion and Retail Opportunities
  • 50:55 – Kevin King’s Words Of Wisdom

Enjoy this episode? Want to be able to ask questions to Kevin King live in a small group with other 7 and 8-figure Amazon sellers? Join the Helium 10 Elite Mastermind and get monthly workshops, training, and networking calls with Kevin at h10.me/elite

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Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

  1. Get the Ultimate Resource Guide from Kevin King for tools and services that he uses every day to dominate on Amazon!
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  3. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
  4. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
  5. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
  6. Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
  7. Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!
  8. You can also listen to the AM/PM Podcast on YouTube here!





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