CELUS, Blues Partner for Next-Gen Electronic Design



CELUS Design Platform accelerates design with AI-driven recommendations, evaluating over 600 million components.

AUSTIN, TX, Jan 28, 2025 – CELUS has announced a partnership with Blues that will enable engineers and designers to seamlessly incorporate Blues’ technology into their electronic designs, enhancing functionality and connectivity while reducing development time and costs.

Blues provides wireless products that enable developers to build connected, intelligent solutions. The company’s Notecard product line combines prepaid connectivity, low-power design and secure “off the internet” communication in a single system-on-module (SoM). Under the agreement, Blues’ cutting-edge IoT connectivity will be accessible on the CELUS design platform providing a simplistic path to leveraging Notecard products into designs.

“We are constantly looking for ways to make connectivity easier for our customers and partners so that they can gain insight into their businesses and improve the customer experience,” said Alistair Fulton, COO and VP of Ecosystem at Blues. “By teaming up with CELUS, we’ve made it even easier to bring information-connected devices to life. With Notecard, customers can speed up their time to market and spend more time on the tasks that really move the needle.”

The CELUS Design Platform simplifies and accelerates the design process by automated, AI-driven recommendations capable of evaluating the 600 million-plus components available to electronics engineers. The platform enables users to go from design requirements to schematic in less than an hour. Designers input their technical requirements and other objectives such as environmental or design constraints, then the CELUS Design Platform’s proprietary AI algorithms analyse specs and capabilities of available components to offer guided suggestions. With electronic devices typically containing from 200 to 1,000 individual components, using CELUS radically shortens the time it takes to bring new projects from concept to reality—and to market. This provides component suppliers and technology manufacturers with greater access to a wider customer base, increased orders for their components, and enhanced visibility and promotion of preferred parts.

“The CELUS Design Platform connects component providers and engineers in a way that allows for enhanced efficiency, improved product development times and increased market penetration,” said Tobias Pohl, CEO of CELUS. “By partnering with Blues and adding Notecard to the CELUS Design Platform, engineers and designers gain access to production-ready embeddable communication modules as part of an ecosystem of components collected to enable better integration and improve innovation.”

The partnership integrates Blues products into the CELUS Design Platform and includes joint marketing efforts and activities to enhance the user experience, focusing on innovation and customer value.

For more information, visit celus.io.



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