Recently, “Wall Street News” quoted supply chain sources as saying that Apple will launch a small folding model in the third quarter of 2026, and the screen supplier is Samsung Display, supplying 16 million to 22 million screens.
From the perspective of market trends, although the growth of the folding screen mobile phone market has slowed down in recent years, it still has great potential. With the gradual maturity of technology, consumers’ acceptance of folding-screen phones is also increasing. Apple’s launch of foldable phones is to follow this trend, further expand its product line, meet the needs of different consumers, and consolidate its position in the high-end mobile phone market.
In a brand sense, the launch of folding screen mobile phones can bring new technical highlights and topic heat to Apple, enhance the brand’s innovative image, attract more consumer attention, occupy a more favorable position in the competition with other mobile phone brands, and promote the technological development and product innovation of the entire mobile phone industry.
Despite Apple’s partnership with Samsung Display, some problems still need to be solved urgently. For example, the durability of the folding screen has always been a pain point in the industry, and the screen is prone to creases. Hinges may wear and tear after repeated folding, affecting the user experience and product life. At the same time, it is also difficult to ensure that the screen’s display effect and touch response in the folded state meet Apple’s usual high standards.
