Richie Carreon from Levanta graces our latest episode to unpack the fast-paced world of affiliate marketing, sharing his extensive expertise in ad tech and marketing technology. As we weave through this insightful conversation, Richie lays out how platforms like Levanta are bridging the gap between e-commerce sellers and influencers, creators, and major publications. Discover the transformative power of automating these connections to supercharge traffic and revenue, particularly during high-stakes sales events like Black Friday and Cyber Monday.
We also dive into the magic of Amazon’s affiliate traffic, revealing tricks to boost your product’s organic search rankings and maximize your return on ad spend (ROAS). Uncover the untapped potential of passing along Amazon’s brand referral bonus to entice creators and elevate your offers in a crowded marketplace. Whether you’re a seller aiming to streamline administrative burdens or a creator seeking the perfect product fit, Richie shares how to effectively navigate this dual-sided marketplace of 7,000+ vetted influencers.
Rounding off our episode, we highlight the human element in affiliate marketing and podcasting — building relationships that go beyond mere transactions. By nurturing genuine connections with podcast hosts and influencers, you can foster trust and drive organic promotion. Richie emphasizes the critical role of appreciation in these partnerships amid rising competition and skepticism toward traditional advertising. Join us for a transformative discussion that underscores the strategic use of affiliates and the immense power of relationships in today’s marketing landscape.
In episode 432 of the AM/PM Podcast, Kevin and Richie discuss:
- 00:00 – Affiliate Marketing Strategies With Richie Carreon
- 03:52 – Affiliate Marketing Success Stories
- 08:24 – Leveraging Amazon Affiliate Benefits
- 15:07 – Innovative Affiliate Marketing Strategies
- 18:51 – Affiliate Marketing and Advertising Strategies
- 20:45 – Newsletter Advertising With Beehive Platform
- 22:53 – Maximizing Ad Inventory Sales
- 26:24 – The Power of Affiliate Marketing
- 30:48 – Building Relationships for Affiliate Success
- 32:16 – Building Business Relationships Through Sponsorship
- 35:03 – Amazon Sellers Membership Pricing and Expansion
- 39:02 – Competition for High Base Rate
- 42:38 – Exploring Diversification in E-Commerce
- 47:33 – Kevin King’s Words of Wisdom
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