With the increasing popularity of AI companions, more people are turning to artificial intelligence for online friendships or even emotional support. This trend has sparked concerns among experts, who warn that it may impact real-world social interactions and relationships.
Kasley Killam, author of The Art and Science of Connection: Why Social Health is a Key Ingredient for Longer, Healthier, and Happier Lives, acknowledges that AI can help with practicing social interactions but emphasizes that it should only complement real-life relationships, not replace them.
AI and Social Skills: A Double-Edged Sword?
During a panel discussion at the SXSW conference in Austin, Killam, a Harvard School of Public Health graduate, shared her skepticism about AI’s role in improving real-world social skills. She noted that AI companies often market AI companions as tools to enhance conversation and social confidence. However, she cautioned:
“There may be some truth to this, but I warn that this practice should not replace real-world connections”
Killam stresses the importance of face-to-face interactions, advocating for social skill development in schools and real-life practice to foster stronger human connections.
AI Companion Apps: A Booming Market
While researching her book, Killam discovered that millions of users worldwide are using AI as friends, partners, or even spouses. A 2024 report by Appfigures revealed that AI companion apps have seen a 652% surge in revenue, reaching $55 million in consumer spending. The United States remains the largest market, contributing 30.5% of last year’s total spending.
“I have mixed feelings about this phenomenon,” Killam admitted. “We’ve developed a culture where people feel the need to rely on AI for companionship, which is concerning. But if AI complements our face-to-face relationships, that could be beneficial.”
The Role of AI in Social Well-Being
Killam acknowledges that AI chatbots like ChatGPT can provide value but stresses the importance of balancing technology with human interactions.
“One of the fundamental principles of social health is diversity. You wouldn’t rely solely on one person for socialization—you engage with friends, colleagues, baristas, etc. If AI is just one of those sources, that’s fine. But if it becomes the primary or sole source, then we have a problem.”
Technology’s Broader Impact on Social Health
Beyond AI companions, Killam explores technology’s role in shaping social well-being, addressing:
✅ The autism epidemic and how tech influences social development.
✅ The “busy culture” that reduces opportunities for meaningful socialization.
✅ The habit of using social media, music, or TV to fill free time instead of engaging in conversations.
She encourages people to rethink their use of technology, suggesting that instead of immediately turning to digital distractions, they should call or text friends to maintain real-world connections.
