JVC, a globally recognized consumer electronics brand, is making a strong comeback in India under the leadership of Super Plastronics Pvt. Ltd. (SPPL)—the exclusive brand licensee. With a legacy of successfully building brands like Kodak and Blaupunkt, SPPL is now strategically positioning JVC as a premium TV brand in India, focusing on QLED technology to meet evolving consumer demands.
In an exclusive interview with Pallavi Singh, Country Representative, JVC TV India, we delve into the brand’s market strategy, growth vision, competitive positioning, and future expansion plans. She shares valuable insights on how JVC aims to disrupt the premium television segment, achieve its ambitious INR 500CR revenue target, and deliver world-class technology to Indian consumers.
Let’s dive into the conversation! 🚀
JVC’s Unique Positioning in SPPL’s Brand Portfolio
Q: SPPL has successfully built brands like Kodak and Blaupunkt in India. What specific strategies will be used to position JVC uniquely within your brand portfolio?
SPPL: We plan to target the premium segment /market with JVC and leverage our presence on our
online strategic partner for the brand, Amazon, through its widespread reach. We will further
expand the brand’s reach by enabling offline strategic partners as well.
Why QLED Technology? Understanding Consumer Trends
Q: What specific consumer trends in India influenced JVC’s decision to focus on QLED
technology for its re-launch?
SPPL: The TV market, in general, is seeing a downward trend, not only in India but globally as well.
However, India is still an aspirational and replacement market, we planned QLEDs for our
launch to cater to the said market. Also, QLED, being among the latest technologies available, was the most lucrative option when launching a brand.
JVC’s Market Vision: Where Will It Be in 3 Years?
Q: Where does SPPL see JVC in the next three years, and how does it align with SPPL’s overall
growth vision in India?
SPPL: We foresee JVC to be a well established brand in India five years down the line being present
in the online as well as the offline market space. Also, we hope that we can establish the
brand well enough to be able to introduce new categories in it and make world class
products available to the Indian consumer.
Avoiding Internal Competition: JVC’s Market Differentiation
Q: Given SPPL’s existing partnerships with brands like Kodak and Blaupunkt, how does JVC plan to position itself uniquely within SPPL’s portfolio to avoid internal competition?
SPPL: JVC will cater to a distinct audience by offering exclusive SKU variations and feature sets. Unlike our other brands, JVC will remain Amazon-exclusive for online sales, allowing us to reach a unique consumer segment. Additionally, by offering premium technology and larger screen sizes, JVC will establish a niche identity within our portfolio.
JVC’s INR 500CR Revenue Goal: Key Strategies for Growth
Q: JVC has set an ambitious revenue target of INR 500CR over the next three years. What key strategies will drive this growth?
SPPL: We aspire to sell larger volumes in bigger size products which will enable a higher revenue
growth with a higher ASP. Along with this, we also intend to expand our reach in the offline
market and introduce products which are user friendly as well as carry the latest technologies.
We are also committed to introducing user-friendly features and the latest technologies, enhancing the overall customer experience.
Future Expansion: Beyond Televisions
Q: Beyond televisions, do you have plans to expand JVC’s consumer electronics portfolio in India, such as sound systems or home automation products?
SPPL: Currently, JVC’s license with SPPL is limited to televisions. However, we are actively analyzing market trends, and in the coming years, we do have some plans to diversify our portfolio with new product categories under the JVC brand.
Investment in Brand Building, R&D, and After-Sales Service
Q: What level of investment is SPPL making in JVC’s brand building, R&D, and after-sales service to ensure a successful re-launch?
SPPL: We are investing heavily in the R&D part of our products and services. We have our own
service engineers as well as multiple service partners in order to bring doorstep service to
our consumers. We are constantly working on feedback received from consumers in order to
better our products.
Conclusion: JVC’s Roadmap for Success in India
With a premium positioning, a focus on QLED, and a strategic Amazon partnership, JVC is set to carve a unique niche in the Indian TV market. SPPL’s robust experience with Kodak and Blaupunkt, coupled with its aggressive expansion plans and strong R&D investment, positions JVC for a successful relaunch.
What’s Next? In the coming years, Indian consumers can expect cutting-edge TV technology, potential new product categories, and an enhanced retail presence from JVC.
Your Thoughts? What do you think about JVC’s re-entry into the Indian market? Share your views in the comments below!
