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Reddit is gearing up to test paid subreddits, as CEO Steve Huffman revealed during a recent AMA. This shift comes after disappointing earnings and reflects a broader monetization strategy that prioritizes shareholder returns over user experience. While Reddit has explored premium features like Reddit Gold, the new model raises challenges, especially concerning content moderation and the platform’s reliance on user-generated, aggregated content. Could this pivot allow Reddit to compete with platforms like Patreon for creators seeking to monetize their content?
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