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India’s thirst for localized entertainment is booming, with over 870 million users craving content in their native languages. Toonsutra is capitalizing on this trend by licensing global comics, translating them into Hindi, Tamil, Telugu, and more. With a solid user base of over 500,000 monthly active users and $5.9 million in funding from industry giants like Google and Funimation founders, Toonsutra aims to become the go-to platform for high-quality webtoons, focusing on curation rather than user-generated content. This startup’s innovative monetization strategies could reshape the regional comics landscape.
Do you think localized content is the future of entertainment in India? What other genres do you want to see get a similar treatment?
Source: https://techcrunch.com/2025/02/11/google-back-toonsutra-to-grow-its-webtoons-platform-in-india/
