Gantcheva will oversee Bluebeam and GoCanvas marketing organizations, driving growth for both brands.
PASADENA, CA, Feb 7, 2025 – Bluebeam welcomed Ema Gantcheva to the organization as senior vice president (SVP) of Global Marketing. In this role, she’ll lead a team of global marketers to achieve growth by aligning sales and marketing with a focus on data-driven decision-making.
In her new role, Gantcheva will report to chief growth officer, Build & Construct division for Nemetschek Group, Amit Sangal. Gantcheva will lead marketing for both Bluebeam and GoCanvas, focusing on broadening brand reach and delivering measurable impact throughout the entire customer journey.
Gantcheva brings a wealth of experience in leading and transforming marketing strategies for high-growth B2B software and SaaS companies. During her tenure at GoCanvas, she redefined marketing as a value-driven, revenue-generating function, fostering a data-centric culture and elevating marketing’s role as a trusted partner to sales, product and customer success teams.
“Ema’s proven ability to align marketing with cross-functional teams and business objectives will be instrumental in delivering exceptional value to our customers, driving continued growth and success in the years ahead,” said Amit Sanal, chief growth officer for Nemetschek Group Build & Construct. “Her track record of transforming marketing into a data-driven and strategic growth engine aligns perfectly with our vision and we look forward to her contributions.”
Last year, the Nemetschek Group announced its acquisition of GoCanvas as a part of its Build & Construct division.
For more information, visit nemetschek.com.
