Don Cooper Joins Aras as Vice President of Global Alliances



Strengthens strategic partnerships to drive growth and enhance the Aras ecosystem.

Andover, MA, Jan 8, 2025 – Aras, a leader in product lifecycle management (PLM) and digital thread solutions, announced today that Don Cooper has joined the company as Vice President of Global Alliances. Don will play a pivotal role in driving the expansion of Aras’ partnerships and alliances.

Don brings over 25 years of experience in the product development industry and PLM market, with expertise in navigating direct and indirect channels. His background includes building and nurturing enablement organizations, guiding enterprise software sales teams to deliver outstanding results, and implementing effective sales processes.

“I am extremely excited to be joining Aras to continue my journey helping customers and partners adopt and deploy PLM – and realize the value from a digital thread,” said Don Cooper. “Aras is uniquely positioned to deliver innovative solutions that drive long-term value, and I look forward to collaborating with the team to make a lasting impact for our customers.”

“Don’s ability to align strategic business initiatives with GTM execution has made him a trusted leader in the SaaS sales landscape,” added Roque Martin, CEO of Aras. “Don will amplify our Build with Aras initiative by activating our entire community to unlock greater innovation and expand the capabilities of Aras Innovator.”

For more information, visit aras.com.



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