[CES 2025] This obsession with Pro and Max has to stop | TechEnclave


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When I saw Dell’s announcement and killing of XPS, I was furious. XPS has been an iconic brand for a long time and it still is a status symbol. What makes this so foolish is that each branding has sub branding (Base, Plus, Premium). Then comes the desktop. Apparently, one variant of Dell SFF PC will have this as name: Dell Pro Max Premium Micro. (Micro as in micro form factor). WTF!!!!

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Source: Dell

Then I saw what AMD did. Max and Pro branding in CPUs as well.

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Source: Linus Tech Tips, red lining done by myself.

This is the kind of stuff that make one say ‘**** it, I will just get a MacBook Air or Pro’.

Explain this: Dell 16 Pro Max premium powered by AMD Ryzen AI Max+ Pro 395. Isn’t it better if its just “Dell XPS 15 powered by AMD Ryzen 9 AI 395”

 

I feel like this nomenclature is more confusing than before.

 

At least they have not touched Ultra yet… :dead:

 



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