In our latest episode, we dove deep into the world of custom digital displays with Noel from Bluefin, exploring how innovative technology transforms retail interactions. The conversation centred around a groundbreaking case study with GHD that showcases the future of intelligent digital signage.
During the show, we discuss…
Interactive Display Technology
The core of the GHD installation is a custom-built digital display from Bluefin that transforms based on customer proximity:
- Advertising Mode: When no one is nearby, the display functions as a traditional digital signage screen, showing promotional content and advertisements for GHD products.
- Mirror Mode: As a customer approaches, the display seamlessly transitions into a smart mirror, allowing customers to see themselves while interacting with GHD styling tools.
Intelligent Features
The solution incorporates several smart elements:
- Real-time Styling Guidance: The display provides on-screen instructions, guiding customers on how to use GHD products effectively.
- Product Recognition: Customers can pick up different GHD devices, and the system recognises which product is being used, adjusting the content accordingly.
- Adaptive Lighting: The installation includes lighting that mimics a dressing table setup. In high-traffic areas, these lights remain on constantly. However, in quieter periods or less busy stores, the lights activate only when customers approach, saving energy.
Custom Hardware
Bluefin provided purpose-built hardware for this installation:
- Mirrored Display: Instead of using a standard screen with a mirror overlay, GHD opted for a specially designed mirrored display. This choice significantly improved image quality and overall user experience.
- Flexible Computing: The displays incorporate intelligent technology, allowing for easy integration of different computing platforms like BrightSign or Intel, depending on the preferred content management system.
Enhanced Customer Engagement
The GHD solution is designed to maximise customer interaction:
- Non-intrusive Messaging: The display seamlessly blends into the retail environment, avoiding the “screen blindness” often associated with traditional digital signage..
- Experiential Design: By combining product demonstration with interactive technology, the installation encourages customers to engage with GHD products directly..
- Dwell Time Increase: The interactive nature of the display is aimed at increasing the time customers spend at the GHD stand, potentially leading to higher sales..
This innovative solution demonstrates how custom digital displays, when combined with intelligent technology and thoughtful design, can create a unique and engaging retail experience that goes beyond traditional digital signage implementations.
